crowdSPRING

Creative brief

CraneWatch.com is a new website, already in early beta testing, that provides a one-stop source of information on construction sites with tower cranes in New York City.

A logo is needed that embodies the site's mission, which is to improve construction site safety by integrating photos, government documents, and user-supplied content in an easy-to-use website.

The logo should be iconic and memorable, and appropriate to the safety-inspired mission of the site. Color palettes should either be compatible with the existing demo site at www.cranewatch.com and/or be presented in the context of a revised color scheme.