crowdSPRING

Creative brief

Let me tell you about us.
We are an 80 year old toy and game company.
Here is what we need:
We need a logo for a coloring activity item. The logo will be used almost exclusively on packaging. The Name of the item is “Crayon PaperTM Magical Color Transfers.”
The age for this item is 3 years old and up so it should look fun, easy, and youthful.
Our target audience is:
Retail shoppers who buy games and activities. Usually moms, grandparents and teachers. Ideally these will be available at any of the large retail chains.
We like these designs:
Use of contemporary and youthful fonts and some kind of graphic element(s) that would convey that you place the crayon paper over a page and rub the color into the page.
Our design absolutely must have:
The name Crayon PaperTM must have the TM.
Things we don’t like or don't need for this project or other things to avoid using, doing, seeing, etc.
Not looking for just a typeface, must be able to convey what the item is through typestyle and visual elements.