crowdSPRING

Creative brief

Let me tell you about us
We’re FoneStore.com an online retailer which most people will see as the friendly and affordable “Tiffany’s” of cell phones. We invite people to visit to our website; to checkout new phones, read reviews or simply drewl over the “latest, hottest and trendiest” cell phones.
Absolute no pressure to buy and NO annoying advertisement popping up left and right. We are there when you need us to take care of you. When our visitors are ready to buy, we are the one they think of.

Here is what we need:
We are unique unlike our competitors. We need a LOGO that reflect us, our image brand and will last more than a lifetime! Logo will be used for our on website and business cards.
Our logo must be a logo that will be burnt in your brain for the rest of your life. Even if you don’t buy anything from us, you will at least refer us to a friend or tell your friend where to get your birthday present from.
Our motto is: “Any Fone, Any Network” (doesn’t have to be include in the logo)

Our target audience is:
A cell phone says a lot about a person; when people catch a glimpse of your cell phone your statement is made! Our target audience will include male/ female ages 18 – 60. Individuals how are aware of mobile phone trends and take pride owning quality phones.
We are different than other e-tailers because we don’t scare our customers with flashing banners and cookie cutter websites. Our visitors and customers come first; therefore we provide the highest level of customer service, timely shipping and everything that you would expect from a respected name in the industry.
We differentiate ourselves by not just offering phones for guys we take pride in our ability to provide products catered to our female audience and our customers who demand luxury phones.


Our design absolutely must not have:
- No cell phones with eyes and a mouth please.
- We would hate for our logo to look like a gumball logo. No cell phones with eyes and a mouth please.
- It’s no longer 1984, no 8bit logos.

As A Reminder:
Once we have a logo we will be posting a project for website design.

Update 30-Aug-08, 8:45am GMT

I will make sure to provide as much feedback as I possibly can. If things are not clear don't hesitate to ask more info.
As far as rating I don't give out 3,4,5 easy since i want to be fair and strict at the same time. When you receive a 2 it actually means your on the right track and just needs some tweaking.

Update 31-Aug-08, 8:28pm GMT

The logo will be used for our website and business cards. Perhaps in the future we will also open retail outlets. So therefore we truly need the fresh and clean logo.

Update 6-Sep-08, 9:07am GMT

(1 Star) If your design has received one star. We thank you for your submission. It would be a wise idea to withdraw your submission and start working hard one a new one.
(2 Stars) If your design has received two stars. You're on the right track and we would like to see significant changes/ improvements.
(3 Stars) If your design has received three stars. You almost hit the spot, so it must be something we like.
(4 Stars) If your design has received four stars. You hit the spot for sure just keep it coming. Some small changes to go from the 99% to the full 100%
(5 Stars) No need to stay anything, You have put on paper what we had in mind. So let's see what the crowd thinks.

Update 7-Sep-08, 6:55pm GMT

How we rate and what stars mean. Regardless we would like to thank everyone that has contributed to our project. We will try to rate and provide feedback as much as we can!

-If you have received (1) one star. We thank you for your submission and look forward to many more. It's ok to withdraw that design.
-If you have received (2) two stars. You have something there, we like to see major improvements.
-If you have received (3) three stars. You are definitely close to what we have in mind, some minor adjustment or some colors will do the job.
-If you have received (4) four stars. You have put on paper what we had in mind. We could ask you for some very very minimal changes.
-If you have received (5) five stars. You're a genius it's even better that what we have imagined. 5 tums up ;)

Update 7-Sep-08, 6:56pm GMT

xxx